Content marketing has become a digital need. When individuals start out with branding or content marketing for their brand or their product, the first thing that they come up with is content creation. And this is the very phase that takes the most time in the entire process of content marketing. To save time on content creation, tools are developed. And they proved to be helpful.
But are they?
There have been numerous concerns about AI-generated content which gave rise to the use of AI detection tools. These concerns are discussed below.
Issues With AI-Generated Content
Text that is created artificially causes problems when uploaded to the internet which later furthers the problems to the brand or the business. For a better understanding, it is crucial to understand why artificially generated content has become an obstacle. The problems with AI-generated content are the following.
- Absence of originality and uniqueness
- Lack of creativity
- Inauthentic and factually incorrect information
- Lack of emotions which makes the content sound flat and monotonous
- Development of misinformation
- Ethical concerns
- Plagiarism
- Issues in SEO ranking
- Lack of quality
- Content is the same which lacks uniqueness
- Sometimes the content is biased
There are a few qualities that need to make the content stand out. These qualities are:
- Originality
- Relevance and value
- Uniqueness
- Reliability and accuracy
- Engaging content
Any kind of content needs to be free of plagiarism and should sound natural and original. Poor quality text results in content not performing well in search engine rankings. Therefore, to make the content high-quality and according to the standards of the search engines, you need to use the best AI checker.
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What Is An AI Detector Tool?
They are websites or programs that are developed to detect AI-generated content in a piece of text or an image. They can detect images, text, or any other kind of content. They work by detecting patterns, sentence structure, word choice, repeated words, and flow of text and present results in either calculation i.e. in the form of a percentage, in the form of images, or highlighting the text that has been identified to have AI content in it.
This blog compares some of the best-performing AI detection tools according to their performance and accuracy. These tools have been tested on four different types of texts.
- Text generated by ChatGPT
- Mixed text, i.e. AI and human-written combined
- Completely human-written
- Text modified by paraphrasing tools
Mistakes To Avoid When Using An AI Detector Tool
When using these tools, there are a few things to keep in mind to steer clear of reducing the quality of content.
These points are mentioned below.
False Positives
AI detector tools sometimes label human-written text as AI-generated which causes problems in formal and educational settings or any place where originality is critical. In academia, the written work of students might be falsely labeled as plagiarised, which has adverse effects on their overall academic performance
GPT-3.5 and GPT-4
Some tools do not detect GPT-4 text and some do not detect GPT-3.5 content. So before you use a tool, make sure to read this guide to have an idea of which tools identify which content.
Mixed Content
Some of the tools also detect mixed content, that is, content that contains human-written and AI-generated combined, or text that is modified using paraphrasing tools. But there still are some tools, which do not identify such content.
Paraphrased Text
Some tools do not identify content that contains paraphrased human-written text.
Results Representation
Some tools present results in a percentage and some do not present a percentage at all, rather they just give a statement that indicates whether a piece of written content is AI-generated or it is completely human-written.
Highlighted Content
Several AI detector tools identify the artificially generated content but do not specifically show the detected part in highlighting. This makes it difficult to pinpoint which part of the entire piece of text is AI-generated and which is naturally created.
List Of AI Detection Tools
QuillBot
Its performance is a lot better than many tools. Its accuracy rate is 78%. It detects AI content that is combined with human-written text or modified using paraphrasing tools.
It is quick and easy to use. It just requires a copy and paste or uploading a file to detect.
It is a free tool and does not require signing up. It checks almost 1200 words per check without limits.
Pros
- Highly accurate
- No charges
- Low rate of false positive
- Detects 100% of GPT-4 text
- Gives score in percentage
- No need to sign up
- Detects a high proportion of edited AI text
Cons
- Doesn't highlight text to indicate AI text
Originality.ai
The accuracy is high, almost 76%. It also detects false positives. A major good thing about this tool is that it also detects content that is paraphrased using such tools. If you need to identify the use of text modified through paraphrasing tools, Originality.AI is an ideal one.
It gives results in percentage and highlights the text in different colors to indicate the detected piece of text. However, the highlighting does not correspond with the percentage. Therefore, for users, it is not easy to understand the relationship between the highlighted text and the percentage it shows.
The cost is $0.01 for 100 words. So spending $20 gives you 200,000 words to check.
Pros
- Highly accurate
- Detects 100% of GPT-4 content
- Occasionally detects content altered by paraphrasing tools
- Gives results in percentage
- Highlights the detected content
Cons
- Premium
- Requires signing up
- Unclear relationship between highlighted text and the percentage
- Detects false positives
Sapling
This tool performed at 68% of accuracy in performance testing. This tool detects GPT-3.5 and GPT-4 text. It gives no false positives. It does not require creating an account and is simple to use, just paste the text for detection.
It gives scores in percentage and highlights the text in two colors which makes it unclear to correlate the two colors with the calculated percentage. It is not clear how the user is supposed to relate the two differently colored highlights with the percentage.
ZeroGPT
ZeroGPT’s performance was accurate with 64% accuracy. It was tested with five pieces of content generated by GPT-3.5, in which it detected four pieces. In testing it with five pieces of GPT-4 pieces of content, it identified AI in three of the pieces. It performed well in detecting paraphrased content generated by AI and AI and human mixed content.
It is simple to use, just paste the text or upload a file for checking. It gives results in the form of a percentage and highlighted text. It also gives a direct answer such as “Your text is human” if there is no AI-generated content, and “Your Text is AI/GPT Generated” if it detects AI content.
Moreover, it also identifies human-written text as AI-generated.
Pros
- Free of charge
- Accurate
- Gives a percentage and highlights the text as well
- No account creation required
Cons
- Gives false positives
- Does not clearly display how the percentage relates to the highlighted content
- Does not detect GPT-3.5 every time
CopyLeaks
This tool detects GPT-3.5 and GPT-4 content. It gives no false positives. Its accuracy rate is 66%.
It has a limited number of daily checks which can be increased by creating an account. In the context of performance, it is not user-friendly. It does not show the results in the overall percentage. It just highlights the text and shows the percentage upon hovering the mouse over the text which is not an overall calculation. And it is also not mentioned anywhere in the tool that the score it displayed upon mouse-hover what score is it.
Pros
- Free
- Highly accurate
- No need to create an account
- No false positives
Cons
- Does not give results in the percentage
- No explanation of the information given
- Limited daily checks even after signing up
GPT-2 Output Detector
The performance of this program is a little below average as compared to the rest of the tools with 58% accuracy. It detects content generated by GPT-4 but not by GPT-3.5. It does not give any false positives.
There is no account creation required. It is straightforward with a pasting option to check. It displayed results in the form of two percentages, one shows “real” and the other “fake” content. However, it does not highlight which is which.
It is not the best AI detector with there being many other tools which are far more accurate and free.
Pros
- Free
- No false positives
- No signing up required
- Gives results in a percentage
Cons
- Accuracy is below average
- It does not highlight the detected text
- It does not perform well in detecting content generated by GPT-3.5
Scribbr Free
This tool is highly precise with 78% accuracy. It detects both GPT-3.5 and GPT-4 texts to perfection without labeling human-written content as AI-generated. It also performed well in identifying mixed content and text altered by using paraphrasing tools.
It is user-friendly and presents results accurately indicating the AI-detected content in a percentage.
It is completely free to use and does not require an account creation. Users can use it up to 500 words per check and it offers an unlimited number of checks.
In overall efficiency in performance testing, it is categorized as the best AI detector tool.
Pros
- Highly accurate
- Almost no false positives
- No charges
- Identifies 100% of GPT-4 content
- Presents results in a percentage
- No limit to the number of checks
- Requires no account creation
Cons
- Does not highlight AI-detected text
- No text detected paraphrased through respective tools
CrossPlag
The accuracy rate is lower than average, 58%. It does not give any false positives. It does not perform well with GPT-3.5-generated content.
It gives results in percentage but does not highlight the text.
Pros
- Free
- No false positives
- Gives results in percentage
Cons
- Low accuracy
- It does not highlight the detected text
- Does not detect GPT-3.5 content every time
- Requires signing up
GPTZero
Its accuracy is scored below average, almost 52% because it does not give a specific percentage, it just gives a binary statement “Your text is likely to be written entirely by AI”. It can detect that the content is AI or human but cannot calculate to how much extent it is. Also, it can not detect mixed content which includes combined AI and human writing.
It highlights the text but does so to the entire content or does not select it at all.
One thing that is very useful in this tool is that it indicates burstiness and perplexity which can help users understand their content.
Other than that, the overall performance of GPTZero is lower than average due to its results being binary and not specific.
Pros
- Free
- Does not require creating an account
- Highlights text
Cons
- Accuracy less than average
- Vague results with no percentage
- Gives binary judgement
Writer
This tool requires the web page to be repeatedly reloaded because it does not generate results in one attempt, making it perform poorly in user experience. Its accuracy is the lowest among those mentioned above, at 38%. However it does not give any false positives, but it is not qualified to detect GPT-4 Content. It does detect GPT-3.5 content.
The Writer tool’s efficiency in detecting paraphrased and mixed text is poor too.
In highlighting the text, it indicates human-written content but does not specify AI-generated. Moreover, it has a character limit of 1,500 words, which does not make it an ideal AI detection website.
Pros
- No charges
- No false positives
- No account creation required
Cons
- Sometimes fails to load the results
- Low accuracy
- Does not detect GPT-4
- Does not indicate the detected content
Scribbr Premium
This premium toll is the highest in precision, standing at 84%. It does not detect human-written text as AI-generated. It checks all GPT-4 content. Moreover, it also identifies AI content combined with human-written paraphrased text.
It presents results in the form of percentages. The premium version offers a premium function that includes a plagiarism check.
Pros
- High accuracy
- Detects 100% of GPT-4 text
- No false positives
- Gives results in a percentage
- Includes plagiarism detection
- Money back guarantee
- Live support
Cons
- High cost
- No detection of paraphrased content
- Does not highlight AI-detected content
Conclusion
If you think of spending on any AI-identifying tool, make sure it gives accurate results with highlighted text. And if you are using a free one, it’s obviously not a problem. AI detection tools should not be taken as 100% accurate, since they can also make errors in identifying human-written content as AI-generated. As we saw in this article, these tools are capable of making errors in detecting false positives. Authoritative figures such as educators and employers should bear in mind that using these tools can disqualify an individual based on those false positives. So they need to be careful when trusting them completely. Overall, these tools are helpful in developing quality content, which helps brands create quality content.
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